The world of e-commerce is changing faster than ever. Artificial intelligence is rewriting the rules of search engines, logistics makes or breaks the customer experience, and the right payment methods can be the difference between a completed or a lost sale. How do you keep up – and how do you grow your business in the midst of this change?
eCommerce 2026 Day is an annual event aimed at online retailers, bringing together the best industry experts, practical tools and above all – other online retailers with whom you can share experiences and build networks. The event is completely free of charge, and lunch and coffee are included.
Programme – a day packed with practical content
This year the programme features five strong keynote speakers whose topics are relevant to every online retailer regardless of industry.
The right payment methods, better sales
Annika Ahvenlammi, Senior Sales Manager – Svea Finland
The payment process is one of the most common reasons for shopping cart abandonment. Annika explains how a well-structured range of payment options increases conversion and what online retailers need to know about payment method trends in 2026.
How artificial intelligence makes e-commerce analytics understandable
Anna Häggblom, CEO – Aveo AI
Anna is one of Finland's best-known experts in applying artificial intelligence to e-commerce. She shows how AI transforms complex data sets into clear insights – and how you can put this into practice right away.
Logistics – a barrier or a driver of e-commerce growth?
Ida Riikonen, Head of Growth – Shipit
Logistics is the part of e-commerce that customers see the most – yet it's often the last thing a retailer thinks about. Ida dives into when logistics holds back growth and how to turn it into a competitive advantage.
From small to big: AI as a growth engine
Andreas Ögård, COO – Meritta Bra
A real-life story of how a small online store grows into something big – with the help of artificial intelligence. Andreas shares concrete experiences and lessons that you can apply to your own business straight away.
How artificial intelligence is rewriting the rules of online visibility
Kalle Smeds, CEO – Creamarketing
Search engines work differently today than they did three years ago. Kalle explains what this means for e-commerce search engine visibility and what every online retailer needs to know right now.
Workshops
In addition to the presentations, the day includes hands-on workshops where you can immediately apply what you have learned. This year's workshop topics:
Topic 1: AI tools in the online retailer's everyday life
A hands-on session where we concretely explore how AI can be used for writing product descriptions, customer service and marketing content. Bring your own laptop!
Topic 2: Conversion optimisation – what really drives sales?
We go through the typical pain points of an online store together: the checkout page, the product page, the search function. You will get concrete development ideas for your own store.
Topic 3: Payment methods and the checkout page in practice
We build a functional payment process together and go through the most common mistakes that literally cost you sales.
Panel discussion – industry voices in the same room
During the day, two panel discussions will be held where experts and online retailers reflect together on burning questions:
Panel 1: AI in e-commerce – hype or real benefit?
What actually works with AI in the online retailer's everyday life? What should you try right away, and what can wait? The panel challenges experts to give concrete answers.
Networking – perhaps the most valuable part of the day
Every eCommerce Day has shown that the best insights often emerge over a cup of coffee with another online retailer. The day has been built with plenty of room for informal networking – from breakfast to afternoon coffee. You will meet people who understand exactly the same challenges as you.
Practical information
Date: 9.9.2026
Time: 09:00–16:00
Venue: To be announced
Price: Free of charge – lunch and coffee included
Registration deadline: 30.8.2026
Event language: Finnish
Places are limited – register early and secure your spot!
Please notify us of any food allergies upon registration.
Register here:
Email: info@creamarketing.com
Phone: 010 421 8860