Alteams – Your sustainable partner for aluminum casting
Alteams is a Finnish-origin, internationally operating supplier of high-quality aluminum casting solutions with more than 80 years of industry expertise. The company operates in five factories around the world and employs over 1,700 people. Alteams is part of the Kuusakoski Group together with Kuusakoski Recycling, Northern Europe’s leading industrial recycling company.
At the core of Alteams’ operations are people, quality, and reliability. The company invests in collaboration, continuous learning, research, and product development, and is committed to delivering tested, high-performance aluminum casting solutions to its customers on time.
The beginning of the website project and close collaboration
Alteams needed a website that would be easy to maintain, modern, mobile-friendly, and capable of functioning smoothly on a global scale. The website needed to clearly communicate at first glance who they are and what they offer.
“Visitors should clearly understand who we are, what we offer, and how they can contact us. Our website needs to answer these three questions quickly, simply, and without confusion.” – Chi Nguyen, Sales operations and Marketing manager, Alteams.
Creamarketing designed the website to align with Alteams’ brand identity, creating a clear structure that makes information easy to find. The site is managed through a customized WebAdmin system, allowing the client to easily add pages, information, and images while maintaining a consistent visual style.
The collaboration remained close throughout the entire project, from design to technical implementation. Creamarketing does not simply provide solutions but aims to develop Alteams’ business through cooperation so that both parties can learn and grow. The goal is always a long-term partnership and continuous support.
“We are looking for a long-term partner who takes the time to understand our business, listens to our needs, and grows with us. We value a partner who focuses on creating real value rather than selling unnecessary solutions.” – Chi Nguyen, Alteams.
During the project, Alteams also utilized third-party services such as the photography company FYR – Creative Collective, which produced high-quality images and videos to enrich the website’s content. Creamarketing has previously collaborated with FYR’s photographer Kasper Dalkarl, whose work has been excellent and highly valuable for clients’ businesses.
Modern frontend technology – a “headless” website
Alteams’ website is built using modern headless frontend technology, where the frontend (user interface) and backend (management system) operate separately—hence the name “headless.” The backend manages data and functionality, while the frontend retrieves information through API interfaces, enabling the same content to be used across multiple channels worldwide.
Headless technology is an ideal solution for Alteams, as the company requires a website that works smoothly around the globe. This architecture makes the site flexible, easy to update, and globally scalable. The website is hosted on the Cloudflare Pages platform, ensuring fast loading times, high availability, and strong security worldwide.
“We saw early on that a headless solution was the right choice for Alteams. It allowed us to combine high performance, flexible content management, and a stable technical foundation for international use. This is a solution that suits companies with ambitious goals and a long-term digital vision.” – Kalle Smeds, CEO, Creamarketing.
Chi Nguyen comments on the use of a headless website: “I would say the freedom to edit and manage things behind the scenes in the back end without affecting what our visitors see on the front end is a huge advantage! When I hear “headless”, I can’t help but think of a “headless chicken” but with a headless website, well, I do think we actually know what we’re doing.”
User experience, content management, and global performance first
The new website offers a clearer structure, a refreshed visual appearance, and improved navigation, making it easier to use. For Alteams’ customers and partners, the site serves as an impressive and informative platform for presenting the company’s services.
Content management is made simple through Creamarketing’s own CMS solution, WebAdmin, which allows website content to be updated quickly without technical expertise. ”We have previously worked with a WordPress-based CMS. After evaluating several similar proposals, we decided this was a good opportunity to explore a more modern solution and take a step forward in our digital development”, Chi comments.
Since Alteams’ business operates globally, it is essential that the website performs reliably everywhere. Headless technology ensures a fast, secure, and smooth user experience for visitors regardless of their location.
“This project clearly demonstrates how we at Creamarketing want to work: close to the customer, focused on business value, with a long-term approach and the right technology choices. In the case of Alteams, it was not only about launching a new website, but about building a stable digital platform that works globally and is designed to support future development.” – Kalle Smeds, Creamarketing.